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JJ Valaya is a noted Indian fashion designer and couturier from New Delhi, India. A founding member of Fashion Design Council of India FDCI and the first global brand ambassador of Crystal giant Swarovski. He founded the House of Valaya, a luxury fashion and lifestyle house in 1992, along with his brother TJ Singh. A larger than life approach to fashion & Lifestyle has been a signature of this maverick Maharaja! It is the marriage of the uniqueness of India’s craft and tradition with the energy and the ever-changing nature of contemporary fashion that sets the pace for this luxury brand. JJ Valaya’s creative visions regarding elegant and edgy grandeur together with his brother TJ Singh’s entrepreneurial abilities have been the key factors for the consistent growth of the company. It is today one of the most admired luxury brands in the country.The brand continues to develop its unique positioning, maintain and grow its unyielding brand recognition while adhering to the highest quality standards in design. The House of Valaya has thus undertaken to show to the world the new India, resplendent with the aura of blue blooded elegance, innovative craftsmanship and modern sensibilities. The brand today encompasses couture, ready-to-wear, home and design services for weddings and uniforms.