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Pernia Qureshi, leading stylist and fashion icon, has embarked on an exciting journey in the fashion industry. With her e-commerce venture, www.perniaspopupshop.com, India’s premier designers are now accessible to a global clientele. Whether you’re in Lucknow, New York or Sao Paolo, the elite labels of Indian fashion are just a click away. Pernia’s Pop-Up Shop is a carefully curated design platform that articulates Pernia’s personal style and her accumulated experience. With this expertise at the helm, she brings you the opportunity to enhance your wardrobe with the creative excellence of our most coveted designers as well as the vibrant energy of bright young talent. Exclusive to the website is also Pernia’s eponymous label – Pernia Qureshi, her debut women’s wear collection. A stylish mix of feminine and classic styles for the sophisticated woman, Pernia’s range will be showcased three to four times a year. In addition, Pernia gives you a personal touch with her own section titled ‘Pernia’s P.O.V (Point of View)’. These stylized looks present you with pieces from different designers available on the website, and entice you to make your own stylish choices. ‘How-to’ videos, packed with fashion and beauty tips, go hand-in-hand to make your online shopping experience with us worthwhile.